Lessons learned: How marketing leaders are driving growth in the evolving post-trade landscape

As the post-trade industry undergoes significant transformation—driven by digitalisation, operational pressures, and changing client needs—marketing is no longer just a support function. It plays a critical role in brand positioning, revenue enablement, and client engagement. This session will bring together marketing leaders to share real-world insights, challenges, and best practices on how they’re adapting, innovating, and leading growth in a complex, regulated environment. 

Key Discussion Points

1. Marketing’s Seat at the Table: From Support to Strategic Growth Partner

• How is marketing evolving within post-trade and financial infrastructure firms?

• What does it look like when marketing influences go-to-market and product decisions?

2. Creating Cut-Through in a Complex Buying Environment

• What tactics are working to engage institutional buyers across operations, compliance, and technology?

• How do you tailor messaging to address pain points across the full post-trade lifecycle?

3. Building Brand Trust in a Regulated and Risk-Averse Sector

• What are the best ways to earn credibility and trust in post-trade?

• How do marketers balance compliance requirements with impactful storytelling?

4. Lessons from Integrated Campaigns That Delivered Results

• What campaign approaches or formats (e.g. content hubs, C-level events, targeted ABM) are showing ROI?

• How are marketing teams tracking success beyond MQLs?

5. Leveraging Data and Technology for Smarter Marketing

• How are firms using marketing automation, CRM, and first-party data to optimise engagement?

• Where does AI realistically fit into your current marketing operations?

6. Regional Nuances and Global Brand Consistency

• How do you market consistently across regions like Nordics, UK, and North America—while accounting for local nuance?

• Challenges of scaling content, tone, and themes across jurisdictions.